About Salute Gear and Coffee Company

At Salute Gear and Coffee Company, patriotism isn’t a slogan—it’s a way of life. Founded in Northern Colorado by U.S. Army and Iraq War veteran Rob Martinez, our mission is to honor the brave men and women who serve and protect our country, both at home and abroad.

Rob’s inspiration is rooted in generations of service. From his own time in uniform to a family tree filled with veterans, first responders, and frontline heroes—his girlfriend, a retired Army veteran; his father, grandfather, and uncles who served; three sons who are Army veterans (one a fellow police officer); a sister who served as a dispatcher and EMT; and a brother-in-law who’s both a police officer and veteran—this company is a tribute to them all.

We roast bold, small-batch coffee right here in Colorado and craft gear that stands up to real life—hats now, with apparel, drinkware, and tactical bags coming soon. Every product reflects our values: strength, honor, and unshakable pride in country.

As we grow, we’re committed to giving back—supporting nonprofits like Disabled American Veterans—because service doesn’t stop at the uniform.

Whether you're a veteran, first responder, or proud American, we invite you to join our mission. Gear up. Brew strong. Raise your cup with purpose.

Salute Gear and Coffee Company — Honor in Every Cup.